#THATAPEXLIFESTYLE

In monitoring some of the social media content that Apex was being tagged in, I realized that the #thatapexlifestyle was getting used by a few individuals to tag photos of them participating in team building activities, or sharing a personal achievement that Apex allowed them to reach. I decided we should capitalize on this from a recruiting perspective, so I designed a logo for the hashtag, and we began to incorporate it into apparel and swag items as a way to brand the experience of working at Apex. I also designed a neon sign that many of the Apex locations hung in their offices to help further promote the ideology behind the hashtag in their office culture. Over the years, the hashtag really took off, and it was amazing to watch reps across the country tag major life achievements like the purchase of their first home, getting the keys to their dream car, or welcoming their first child into the world.