Apex Summer Swag Shoot
Project Description
I loved designing and rolling out new apparel and swag items for the Apex team. I worked hard to bring quality items to their reps that aligned with Apex’s mission and culture and were meaningfully embellished with various Apex marks. We put together a nice drop in 2019, so I decided to shoot some lifestyle photos with them before we launched to the team. I convinced one of the best looking guys at Apex to model for me and we headed to a parking garage in Carmel for some golden-hour lighting. These images got a lot of use in promoting the products internally to the team.
Work Performed
- Art Direction
- Photography
- Apparel/Swag Design
- Graphic Design
Client
Apex Energy Group (Employee)
Implementation Design
Here you can see how I leveraged the photography to showcase the new apparel and swag items on the Apex Shop as well as an email campaign we used to let reps across the country know about the launch of these new products.
