“Service Evolved” Video

This video outlining Apex's attention to detail on the Installation and Service side of the business was used to set proper expectations to the customer. In the latest version, we focused on how we were leveraging our software, LOUPE, to guide homeowners through the process. It was always fun to shoot new updates to this and we partnered with a very talented cinematographer in the Indy area named Mike Yonts for all of the shots. I worked with Apex's animator and 3D artist, Patrick to direct some of the animated sequences as well, and did all of the final editing.