Erica Foit Makeup Artistry

Brand, Design, Photo

In addition to the many photography projects Erica and I have worked on over the years, I also helped put together a branding package for her; including a logo, business cards and a website. While we wanted something elegant and representative of the beautiful makeup artistry that Erica provides, we also wanted to bring a bit of her personality into the mix. Erica’s husband Michael is a talented artist, so he created some of the early logo concepts that incorporated her love of fairies, with an old-world feel. I took those concepts and refined them (also adding a slightly modern twist) and we ended up with this logo. It works great, has held up over the years, and also allows Erica to stand out in a sea of competition within the industry.

Graphic Design
Branding
Photography

Erica Foit

I helped Erica design and launch her first website that featured various projects she’s worked on over the years, from brides (and grooms) to seniors and more. The site features a before and after section as well as a list of services Erica provides to her clients. It also features a reviews section where she can feature testimonials from clients over the years.

Because I have had the privilege of working with Erica on various photography projects over the years (both client-based and personal), I was able to incorporate a lot of my original photography into the site.