New Adventure Franchise Booklet

In 2016, when Apex was attending the International Franchise Expo in New York City, I wanted to design a print piece that would walk prospects through what makes Apex such a great opportunity. We often used the balloon motif as a way to invoke a sense of adventure, so we really played into that heavily. Also, we had seen quite a bit of success recruiting individuals who had bad experiences in corporate America that were looking to step outside of the box and their comfort zone. So, much of the copy and visuals focused around the wonder and excitement of embarking on a new adventure, while highlighting some of the things that make owning an Apex franchise so special. We also included testimonials from several key franchisees at the time. The book was printed with soft touch coatings, high-end paper stock, and was perfect-bound for a quality fit and finish; giving prospects a glimpse into the standards we set for quality across the board at Apex.

• Conceptual Direction
• Graphic Design
• Copywriting
• Production Direction

Apex Energy Group (Employee)